This was my first project where I experimented with AI within branding, and while I still find it a little soul draining, it is a useful tool for creating mockups of things that do not exist. The pedals themselves were meticulously sketched out and then given texture, then they were put into photoshop for some ironing out. AI was used only for the pedals themselves and the mockups of the boxes, everything else is 100% Joey made, with all the love I'm allowed to give!