Sekai Ramune

Soda Packaging Branding

April 2024
Prof: Alexander Bruce

For this assignment, we were tasked with creating a brand for a drink and designing packaging for it. I worked on three flavors of Japanese marble soda titled 'Sekai' (meaning globe). I struggled with making wrappers that made sense. I considered just having the logo and text be pasted on stickers, but after doing on-field research (drinking 12 different types of marble soda), I created a wrapper design that utilized patterns and secondary colors. We also needed to create a mockup using 3D models, but marble soda has very specific packaging to utilize the whole "marble" thing, so I had to do some Photoshop magic with photos of clear Ramune bottles and the result came out very professional!